Marketing Short Answer/Essay

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Marketing Short Answer/Essay

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Here are the questions.  You need to answer four out of the five questions.


  1. WHAT IS THE COMPANY THAT YOU ARE GOING TO DO YOUR RESEARCH STUDY ON? DISCUSS THE PROBLEM YOU IDENTIFIED FOR IT; THE 2 SEGMENTS YOU PLAN ON STUDYING;  AND WHY YOU CHOSE THE 2 SEGMENTS OF CONSUMERS YOU ARE GOING TO STUDY.
  2. DISCUSS THE 5 VALUES IN THE CONSUMER CHOICE MODEL COVERED WEEK 2. EXPLAIN HOW EACH VALUE IS MEASURED, AND THE SOCIAL SCIENCE DISCIPLINE EACH VALUE IS DERIVED FROM. PROVIDE AN EXAMPLE OF HOW MCDONALDS IS CREATING EACH OF THOSE VALUES IN THE SENIOR CITIZEN SEGMENT. 
  3. THE MODEL OF CONSUMER DECISION-MAKING IN CHAPTER 15, IT IS BROKEN UP INTO DIFFERENT PARTS. GO OVER EACH PART, AND EXPLAIN HOW A MARKETER CAN USE EACH PART TO DEVELOP A SUCCESSFUL MARKETING STRATEGY. 
  4. DISCUSS THE EXTERNAL INFLUENCES OF SOCIAL CLASS AND REFERENCE GROUPS IN DETAIL.  PROVIDE EXAMPLES FROM THE BOOK THAT EXPLAINED HOW COMPANIES USED BOTH TO MARKET THEIR PRODUCT OR SERVICE. 
  5. WHAT IS THE DIFFERENCE BETWEEN MARKET SEGMENTATION AND STRATEGIC TARGETING? FOR TESLA, EXPLAIN HOW THEY ARE USING BOTH OF THESE TO SUCCESSFULLY MARKET THEIR PRODUCTS AND/OR SERVICES. 



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