Ethics And Social Responsibility In Health Care Marketing

Please write a 2- to 3-page paper (excluding the title page and reference page(s)) using APA 7th Edition Format and Style.

The topic of your paper is: ethics and social responsibility in health care marketing

Please include the following points in your paper:

Ethics And Social Responsibility In Health Care Marketing

Ethics And Social Responsibility In Health Care Marketing is rated 4.8/5 based on 380 customer reviews.

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  • the impact of health care marketing and digital campaigns in our everyday lives
  • the vital importance of the application of social responsibility and ethical approaches to health care marketing practices
  • provide examples of three (3) practical ethical and socially responsible guidelines to be followed when marketing health care products to children 5 to 11 years and adolescents 12 to 17 years old

 

Please remember to include at least three (3) references in your paper.


General Essay Rubric
General Essay Rubric


Book USED 
Introduction to Health Care Management, 4th Edition by Sharon B. Buchbinder; Nancy H. Shanks, Bobbie J. Kite
this Week:
  • Chapter 5: Strategic Planning (99-113)
  • Chapter 6: Health Care Marketing (117-134)
CriteriaRatingsPts
Assignment Fulfillment
40 pts
Full Marks
Essay responds to the assignment and effectively fulfills all requirements. Essay thoroughly analyzes the text(s) in a meaningful and complex way.
32 pts
Above Average
Essay responds to the assignment and fulfills all of the requirements. Essay analyzes the text(s)
20 pts
Average
Essay responds to the assignment but fails to fulfill some of the requirements. Essay partially analyzes the text(s).
8 pts
Below Average
Essay does not respond to the assignment and/or fails to fulfill the requirements. Essay does not analyze the text(s).
40 pts
Organization/ Coherence/ Focus & Detail
20 pts
Full Marks
The sequence of ideas and transitions are seamless and fluid. The essay is tightly unified around one clear argument. Strong Detail
16 pts
Above Average
The sequence of ideas and transitions are effective. The essay is unified around one clear argument. Adequate Detail
10 pts
Average
The sequence of ideas is functional but may have abrupt or illogical shifts. The essay is loosely unified around one clear argument but there are gaps. Lacks Detail
4 pts
Below Average
Essay has no clearly defined or apparent organization. The essay is not unified around one clear argument. Poor Detail
20 pts
Grammar
10 pts
Full Marks
Essay has few, if any, grammatical or proofreading errors.
8 pts
Above Average
Essay has occasional errors in grammar, usage and spelling.
5 pts
Average
Essay has occasional errors in grammar, usage and spelling.
2 pts
Below Average
Essay has few, if any, grammatical or proofreading errors.
10 pts
Total Points: 70



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