Discussion Post Worksheet

Using the , outline the pros and cons of two marketing techniques you may use to market your selected product or service. The marketing techniques should support the mission and vision of the organization, and brand identity of the product or service. Your selection should be based on the fundamental marketing principles you have explored throughout the course.

Note: You must include at least one traditional marketing technique (e.g., public relations, advertising, sales and sales promotion, direct marketing) and one electronic/social media technique (e.g., social media, websites, blogs, podcasts/webcasts, YouTube).

Discussion Post Worksheet

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