Case Study: The Uber-ization of E-commerce
The case method is an excellent learning tool as well as an important assessment instrument. It helps develop your ability to synthesize textbook material and various situational factors. With this case study, you will be meeting the following learning outcomes:
Organize your paper in the following sections:
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Your work should be submitted in a Word document, 2-3 pages in length (not including cover sheet), typed in double-space, in 10- or 12-point Arial or Times New Roman font. The page margins on the top, bottom, left side, and right side should be 1 inch each. Use the APA guidelines for writing and citations. Resources listed in the Resources section without an accompanying citation in the body of the work will not be accepted.
Submit the Word document to the appropriate dropbox. See the Course Calendar for due dates.
Review the Case Analysis Rubric located in the "Getting Started" section of the course for more information on grading criteria.