Case Analysis
•Situation:
•You
are
assumed
to
be
a distinguished
and competent
consultant
in a well-known consulting
firm.
•Top
managers
of
TD
have hired
you and asked
you
to
help
them correctly understand
the current
situation
of the company,
to
analyze
the external
and internal
environments and to
propose the best
recommendation for the
company.
The case analysis should be written in paragraph form, as a business document. Be clear and
concise in your
communication, and avoid
any
jargon
or
unnecessary
adverbs/adjectives.
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Your report must follow the structure below:
•Problem
statement
•External
analysis
•Internal
analysis
•Actionable
SWOT
analysis
•Current Strategies
•Alternatives
+ Decision
Criteria
•Recommendation
•Implementation
plan (high-level)
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